It's quite a bit of information to digest. We realized that targeting young audience alone might not be as applicable and effective as we hoped. Sarah' s emphasis on the urgency and severity of this global concern made us feel like our project should definitely bring attention to many other worthwhile causes that may be relatable by the general public. There is no doubt that Shark-finning has significantly impacted marine eco-system, and more importantly, the world at large. However, we need to make such issues RELATABLE, and develop CONNECTIONS between consumers and such issues by creating the link for people to understand.
The image above is derived from the list of keywords we determined from our learnings in the interview. We branched out each keywords into possible approaches and more specific definitions to help visualizing ideas and concepts.
It's not difficult to rationalize the concepts from our understanding and information collected. The hard part is to visualize these concepts, and transform them into actual project ideas that can produced, used, and marketed.
Lulu and I both agreed that in order to get our message across, we need to address consumer behaviours, more specifically, people's psychological factors and influences. We pointed out some pretty realistic specifications on human behaviours, such as our tendency to satisfy material indulgence, immediate results & recognition-based mindset, and etc.
We thought of the following possible design direction:
1. Breaking away from conventional format of design exhibition:
Works & concepts in design exhibitions tends to be elite and idealistic, presented in an established environment that
(only people who are interested will come in, and take in information)
2. Having a design exhibition in consumer-relatable settings? like a supermarket?
Somewhere that suggest high interactivity, where people can relate and actively participate, suggesting practicality
and feasibility of concept.
3. Maybe this sounds odd, but what if we can pitch the exhibition concept idea to local supermarkets? collaborate with
them, to come up with interactive design that suggest ethical consumer behaviour, and encourage change in habits.
4. Exhibition format, develop something for people to take away? to encourage learning through interactivity,
innovative information advertisement for greater public.
These points brought up couple concerns as well as many innovative design application ideas.
The next post will discuss more in depth of the other project direction we have come up with during the brainstorm session.
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