Really, who am I talking to?

During the 1-min project direction pitch on Thursday, several suggestions and concerns have been brought to my attention.

1. Couple classmates suggest that it would be extremely helpful to get some insight from people who are actively participating in the shark fin trade (eg. fishermen, social activists, campaign organizers, etc.)

2. The relevance and importance of educating the public, how important it is to have sharks in our eco-system. (Why we need to save them?)

3. Targeting the RIGHT group of population to get the most impact using the appropriate form of design language.

4. Interactive element does not only include visual impact, it needs to involve ACTIVE LEARNING, and PARTICIPATION of the audience.

5. How can we compete and alter a cultural tradition that has been around for generations? What concepts and ideas do we need to suggest?

6. Who would benefit from this? How can you convince people that they are the ones who can benefit from our project?

7. It's ambitious, in the way that it challenges a social behaviour. Our responsibility, is to suggest a possible alternative, using the most suitable approach to ensure our message gets acrossed.